This Privacy Policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offering and the associated websites, features, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “Online Offering”). With regard to the terms used, such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Controller
Kremers Verpackungsmaschinen
Service und Vertrieb GmbH & Co. KG
Heinrich-Horten-Str. 8 a
47906 Kempen
Germany

Managing Director: Michael Kremers
Link to the Legal Notice: https://kremers24.de/impressum/

Types of data processed:
– Master data (e.g., names, addresses).
– Contact data (e.g., email, phone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of Data Subjects
Visitors and users of the online service (hereinafter, we collectively refer to these data subjects as “users”).

Purpose of Processing
– To provide the online service, its functions, and content.
– To respond to contact requests and communicate with users.
– Security measures.
– Audience measurement/marketing

Terms used
“Personal data” refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

“Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any interaction with data.

“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

“Controller” means the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

Applicable Legal Bases
In accordance with Article 13 of the GDPR, we are providing you with the legal bases for our data processing activities. Unless the legal basis is specified in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing to fulfill our services, carry out contractual measures, and respond to inquiries is Article 6(1)(b) of the GDPR; the legal basis for processing to fulfill our legal obligations is Article 6(1)(c) of the GDPR, and the legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) of the GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

Security Measures
In accordance with Article 32 of the GDPR, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and its segregation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the erasure of data, and a response to data breaches. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default (Art. 25 GDPR).

Cooperation with Data Processors and Third Parties
If, in the course of our data processing, we disclose data to other individuals or companies (data processors or third parties), transfer it to them, or otherwise grant them access to the data, this is done only on the basis of a legal authorization (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6(1)(b) GDPR), you have consented, a legal obligation requires it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we engage third parties to process data on the basis of a so-called “data processing agreement,” this is done in accordance with Article 28 of the GDPR.

Transfers to Third Countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in connection with the use of third-party services or the disclosure or transfer of data to third parties, this will only take place if it is necessary to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to statutory or contractual permissions, we process or have the data processed in a third country only if the specific requirements of Art. 44 et seq. GDPR are met. This means that processing takes place, for example, on the basis of specific safeguards, such as the officially recognized determination of a level of data protection equivalent to that of the EU (e.g., for the U.S. through the “Privacy Shield”) or compliance with officially recognized specific contractual obligations (so-called “standard contractual clauses”).

Rights of Data Subjects
You have the right to request confirmation as to whether data concerning you is being processed, as well as access to such data, further information, and a copy of the data in accordance with Article 15 of the GDPR.

You have the right, pursuant to Art. 16 GDPR, to request the completion of the data concerning you or the rectification of any inaccurate data concerning you.

You have the right, pursuant to Art. 17 GDPR, to request that the relevant data be erased without delay, or alternatively, pursuant to Art. 18 GDPR, to request a restriction on the processing of the data.

You have the right to request that the data concerning you, which you have provided to us, be returned to you in accordance with Article 20 of the GDPR and to request its transmission to other controllers.

Furthermore, pursuant to Article 77 of the GDPR, you have the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to withdraw any consent you have given pursuant to Article 7(3) GDPR with effect for the future.

Right to object
You may object to the future processing of your personal data at any time in accordance with Article 21 GDPR. This objection may be made, in particular, against processing for direct marketing purposes.

Cookies and the Right to Object to Direct Marketing
“Cookies” are small files that are stored on users’ computers. Various types of information can be stored in cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. “Temporary cookies,” also known as “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie may, for example, store the contents of a shopping cart in an online store or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent.” For example, the login status can be stored so that users can access it again after several days. Similarly, such a cookie may store the user’s interests, which are used for audience measurement or marketing purposes. “Third-party cookies” are cookies provided by providers other than the controller operating the online service (otherwise, if only the controller’s cookies are used, they are referred to as “first-party cookies”).

We may use temporary and permanent cookies and provide information about this in our Privacy Policy.

If users do not wish to have cookies stored on their computer, they are asked to disable the corresponding option in their browser’s settings. Stored cookies can be deleted in the browser’s settings. Disabling cookies may result in limited functionality of this website.

A general objection to the use of cookies for online marketing purposes can be submitted for a wide range of services, particularly in the case of tracking, via the U.S. website http://www.aboutads.info/choices/oder and the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be prevented by disabling them in your browser settings. Please note that this may result in some features of this online service becoming unavailable.

Deletion of Data
The data we process will be deleted or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this Privacy Policy, the data stored by us will be deleted as soon as it is no longer necessary for the purpose for which it was collected and there are no legal retention obligations preventing its deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

In accordance with legal requirements in Germany, data is retained for a period of 10 years in particular, pursuant to Sections 147(1) AO, 257(1) nos. 1 and 4, (4) HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.) and 6 years pursuant to § 257(1) nos. 2 and 3, (4) HGB (business correspondence).

In accordance with Austrian legal requirements, records must be retained for 7 years pursuant to Section 132(1) of the Federal Tax Code (BAO) (accounting records, receipts/invoices, accounts, supporting documents, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate, and for 10 years for documents related to electronically supplied services, telecommunications, radio, and television services provided to non-business customers in EU member states for which the Mini One-Stop Shop (MOSS) is utilized.

Contacting Us
When contacting us (e.g., via contact form, email, telephone, or social media), the user’s information is processed to handle the contact request and its resolution in accordance with Art. 6(1)(b) (within the scope of contractual/pre-contractual relationships) and Art. 6(1)(f) (other inquiries) of the GDPR. . User data may be stored in a Customer Relationship Management system (“CRM system”) or a comparable inquiry management system.

We delete inquiries once they are no longer necessary. We review their necessity every two years; in addition, statutory retention requirements apply.

Hosting and Email Delivery
The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space, and database services, email delivery, security services, and technical maintenance services, which we utilize for the purpose of operating this online offering.

In this context, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta data, and communication data of customers, prospective customers, and visitors to this online service based on our legitimate interests in the efficient and secure provision of this online service pursuant to Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (Conclusion of a Data Processing Agreement).

Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), based on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic viability of our online offering within the meaning of Article 6(1)(f) of the GDPR). Google uses cookies. The information generated by the cookie regarding users’ use of the online service is generally transmitted to a Google server in the United States and stored there.

Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate users’ use of our online service, to compile reports on activities within this online service, and to provide us with other services related to the use of this online service and internet usage. In doing so, pseudonymous user profiles may be created from the processed data.

We use Google Analytics only with IP anonymization enabled. This means that Google truncates the IP addresses of users within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there.

The IP address transmitted by the user’s browser is not merged with other data held by Google. Users can prevent the storage of cookies by adjusting their browser software settings accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online service by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google’s use of data, as well as options for adjusting settings and opting out, please refer to Google’s Privacy Policy (https://policies.google.com/technologies/ads) and the settings for Google ads (https://adssettings.google.com/authenticated).

Users’ personal data is deleted or anonymized after 14 months.

Jetpack (WordPress Stats)
Based on our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR), we use the Jetpack plugin (specifically the “WordPress Stats” sub-feature), which integrates a tool for the statistical analysis of visitor traffic and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies,” text files that are stored on your computer and enable an analysis of your use of the website.

The information generated by the cookie regarding your use of this online service is stored on a server in the United States. User profiles may be created from the processed data, but these are used solely for analytical purposes and not for advertising. For further information, please refer to Automattic’s privacy policy: https://automattic.com/privacy/ and information about Jetpack cookies: https://jetpack.com/support/cookies/.

Integration of Third-Party Services and Content
Within our online offering, we integrate third-party content and services based on our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR) content or service offerings from third-party providers to integrate their content and services, such as videos or fonts (hereinafter collectively referred to as “content”).

This always requires that the third-party providers of this content collect the user’s IP address, as they would not be able to send the content to the user’s browser without it. The IP address is therefore necessary for the display of this content. We endeavor to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These “pixel tags” allow information such as visitor traffic on the pages of this website to be analyzed. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, visit duration, and other details regarding the use of our online service, as well as being linked to such information from other sources.

YouTube
We embed videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated.

Google reCAPTCHA
We integrate the bot detection feature, e.g., for entries in online forms (“reCAPTCHA”), provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps
We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users’ IP addresses and location data; however, this data is not collected without their consent (which is typically provided through the settings on their mobile devices). The data may be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Created with Datenschutz-Generator.de by Attorney Dr. Thomas Schwenke